Old Money, New Money, Dirty Money in Mayfair & St James Tour: London's Super Wealthy (Not Suitable for Children)


Welcome! I’m Justin. This one of the newest of the 6 tours I lead in London, which together have gathered over 2,800 reviews averaging 5 stars (the highest on GuruWalk).

The Mayfair & St James district of London boasts the highest concentration of billionaires in Europe. Some got their money honestly, some not!

Traditionally, this part of London was home to royals and aristocrats along with the nouveau riche of Empire (the sugar-and-slave plantation owners of the West Indies and senior East India Company employees, rich from looting India and China).

Today, the old British elites are being sidelined by a tsunami of new money arriving from all over the world as London becomes the second-home capital of the world's mega wealthy.

While Britain has lost an empire, it has instead found a new role as butler and fixer to anyone who will pay. In the process, dictators, tyrants, oligarchs, plutocrats and kleptocrats have been welcomed with open arms into the UK's capital city.

But some friendly advice! If you just want to just take pretty pictures to put on social media and have no interest in history (and don't really like walking much), I am the wrong tour guide for you! My tours attract people who like ideas, history and books. If that is not what interests you, book another tour :) 

You do get a chance to take some great photos, but also I hope you get to "think" a little about what this area of London represents as well! 

Also, this walking tour is not suitable for children unless they are older teens interested in history, politics, economics or international affairs. 

Still reading? OK, this is the tour's heart. 

I'll navigate you through the natural habitat of many of the richest people on the planet, centring on St James's and Mayfair. 

You will get to see the traditional "old money" haunts, but I'll also point out the $200 million homes and $30k-a-month apartment complexes and private members clubs beloved by the "new money" (often dirty money). And you'll see the places this new global mega elite go to shop, eat and play.

You'll also learn how the web of hedge funds, private equity companies and family offices based in this area put both clean and dirty money to work around the world: tax free of course!

Highlights of the tour include: 

• Saville Row: Famed for its tailors, who make high-end suits for the world's wealthy.
• St James Street: Street hosting old money, new money and dirty money clubs along with a Russian oligarch's trophy building frozen by the UK government after Putin's invasion of Ukraine. 
• Burlington Arcade: Central London's longest and most beautiful shopping arcade dating back to 1819. 
• Pall Mall: The heart of London's "old money" club land, where royalty, aristocrats, politicians and civil servants mix.   
• St James Square: One of the capital's most exclusive squares. Home to the East India Club, the private members only London Library and famous think tank Chatham House.
• St James Palace: The oldest royal palace in London: the venue where the King greets new ambassadors when they arrive in London. 
• Marlborough House: Commonwealth Headquarters. HQ of ex and current British colonies club, the latter group of which have turned themselves into the world's largest dirty money laundering network.
• Berry Brothers: London's most exclusive and oldest wine merchant, which also hosts a hidden alley and pocket square.
• Piccadilly Arcade: A beautiful arcade of shops fronted by fashion icon Beau Brummell. 

The tour will end a short walk from Piccadilly Circus underground stations. Note I do have a card reader so can take tips by credit or debit card.